DATA & TOOLS
CSMB Report
Public Access
The Contraceptive Social Marketing and Social Business (CSMB) Sales Report aggregates sales data from social marketing organizations (SMOs) and social businesses operating around the globe to expand access to critical family planning and safe abortion supplies, while estimating the impact of these efforts.
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What This Tool Enables
Since 1991, the CSMB Report has been an important source of insights into contraceptive sales trends, highlighting the important contributions of SMOs and social businesses to global SRH markets and access.
Contraceptive Market Share Analysis
Explore the contributions of SMOs and social businesses to the total contraceptive market across regions and countries over time.
Impact Measurement
Get a comprehensive overview of all product categories by estimating the impact using standardized, evidence-based metrics, such as couple-years of protection and a new metric for safe abortion supplies.
Social Marketing Organization and Social Business Database
Up-to-date directory of social marketing organizations and social businesses operating across global markets.
The Report in Numbers
1.3 billion
Male condoms SOLD in 2024
221 million
Packs of oral contraceptives SOLD in 2024
55 million
DOSES OF INJECTABLE CONTRACEPTIVES SOLD in 2024
47 million
DOSES OF EMERGENCY CONTRACEPTIVES SOLD in 2024
53 million
TABLETS OF MISOPROSTOL SOLD in 2024
6 million
IUDs (Hormonal & Copper-Bearing) SOLD in 2024
Key Features
Consolidates self-reported sales data from 100+ programs across dozens of countries, offering a unique dataset on private-sector SRH commodity distribution.
Uses harmonized measures like couple-years of protection and uterine evacuations to quantify the real-world health impact of commodity sales.
Provides access to multi-decade historical data files, enabling users to conduct custom analyses, track trends, and integrate insights from sales data into their own models.
Data and the CSMB Report
All data in this report is self-reported by participating organizations on an annual basis. The data submitted undergoes a thorough process of review and validation. However, certain limitations apply, including an inability to consistently distinguish between private-sector and NGO or public-sector sales.
Data from clinical services is not included in this report.
RHSC aims to provide a comprehensive estimate of contributions from the SMO and social business sectors by including any organization willing to share data, with outreach efforts that expand and adapt each year. However, because no complete registry of all currently active organizations exists, some organizations were not contacted during the development of this report, and others chose not to submit data. As a result, coverage remains incomplete and findings should be interpreted accordingly.
How Do We Calculate CYP?
Couple-years of protection (CYP) is a common SRH metric representing the amount of contraception one couple needs to prevent pregnancy over a one-year period. CYP conversion factors are based on the expected amount of time a product can be used before replacement, thus determining the number of years of protection a couple has from a given contraceptive method. To ensure consistency and transparency, we updated the CSMB Report to use one set of CYP factors, based on widespread community usage.
A Community-Agreed Impact Metric
“Uterine evacuations” is a new impact metric for safe abortion commodities that was developed for this report. The methodology for calculating the number of uterine evacuations was co-developed by several CSMB Report Advisory Group members and incorporates various considerations for converting medical and surgical abortion commodity sales into the number of uterine evacuations.
Download Previous Reports
Download previous versions of the CSMB Report.
Previous Versions of the Report
Previous editions of the CSMB Report span over three decades, providing a consistent and reliable source of data on contraceptive social marketing and social business programs worldwide. Since 1991, these reports have tracked market evolution, sales trends, and impact, providing valuable historical context to inform progress and future decision-making.
CSMB Report Archive
Data as Collective Power
The CSMB Report highlights the critical role played by the social marketing and social business sector in providing access to SRH products.
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“This isn’t just about submitting data; it’s about contributing to a collective voice on sexual and reproductive health. In a context where resources are limited and challenges are rising, consistency in our data allows us to show that social marketing works and is effective. Data transparency isn’t just an administrative requirement—it’s a tool and a strength.”
Alvaro Cabezas
National Technical Manager, CIES (Bolivia)
Quick actions
Latest Report (PDF)
Explore the 2024 CSMB Report: new features, expanded scope, and updated metrics.
Latest Report (e-book version)
View the dynamic preview of the report by clicking on the link below.
Historical Dataset
Access social marketing sales data compiled since 1991: decades of insights into the contraceptive market.
Do You Want to Be Part of the Next CSMB Report?
You can help to make this data tool more robust and accurate, providing a more comprehensive picture of the contraceptive market, while highlighting your organization’s contribution and impact in expanding access to reproductive health supplies.