Different Approaches: Understanding the Whole Market

Presentations Understanding market development needs – Chastian Mann, Mann Global Health Landscaping analysis in African health product markets to identify and recommend improvements in specific market functions or failures. Market Segmentation – Mary Warsh, PSI Using a consumer centered approach and behavior change lens to understand, segment and influence different market actors as part of a comprehensive systems approach to total market development. These presentations, along with those to be shared during a February webinar, set the stage for the MDAWG session at the Brussels General Membership Meeting in March.